The Fashion Model Management

Fashion. The face of success since the Sixties

The Sixties. These were the years that saw the beginning of youth protests, the sexual revolution and women's movements. The time when jeans were worn at La Scala, in Milan, instead of evening dress. Formality was no longer in fashion and new attitudes began to appear. These were the years of change, in society and in habits. These were also the years when Fashion appeared on the scene for the first time, the first modelling agency in Italy, which opened in Milan as a result of a fortuitous meeting and brilliant intuition. An idea that was absolutely innovative for those times. Paolo Roberti, from Livorno, today president of Fashion Model Management, went into a café for a coffee (and who says coffee isn't good for you...). He chatted with a model-actor that was already famous abroad, where this kind of work was becoming very popular. And this is when he was struck by a brilliant idea: why not open a modelling agency in Italy? Today, together with his two partners, Lorenzo Pedrini and Giorgio Santambrogio, Paolo Roberti manages the international market with great skill and competence. With its wide network of international connections, the Milan offices of Fashion represent male and female models all over the world. Its staff of about sixty people create and manage the image and careers of models from the beginning of their careers. One of Fashion's most important links is Next, of which it is the founder shareholder. Next is one of the largest networks of affiliated agencies in the world. Fashion and Next are a consolidated reality, supervised by Paolo Roberti in Italy, Lorenzo Pedrini in Europe and Giorgio Santambrogio in the United States. It has an annual turnover in Italy of 25 billion ITL and approximately 150 billion ITL with Next in the rest of the world. A business managed with a marketing policy that is in constant evolution. "The market is extremely dynamic - explains Paolo Roberti - with constantly changing reference parameters. The boundaries between Fashion's various activities are becoming increasingly less well defined. Often the different branches interact with each other. More and more frequently, a model moves from the fashion catwalk to TV or from commercials to the cinema..." Paolo Roberti is a dynamic manager. With the great quality of being in harmony with the sometimes-sudden changes of the communications and fashion world, that never stops.