Premier Model Management is a UK modelling agency, founded by former model Carole White and her brother Chris Owen.
It represents over 200 of the world's top female and male models, including a variety of celebrities from film, music and sports world-wide. Premier has helped build the international modelling careers of Naomi Campbell, Christy Turlington, and Claudia Schiffer, among others.
Premier Model Management runs 4 divisions - Women, Men, Future Faces and Premier Special.
Premier's Main Board, looks after the more experienced models. It is the Main Board models that feature in the larger advertising campaigns and higher profile catwalk shows the company is involved with. Premier Special provides a platform for many celebrities, to help and maintain their profile and image and to cross over into the fashion and style world and headline events, appearances, advertising and PR campaigns for international brands. Premier Future concentrates on nurturing younger models in the industry as well as finding the models of tomorrow. New models are found by extensive and focused 'scouting' throughout Europe, at large youth events and through regional and national model search competitions.
In addition to representing fashion models, Premier has been involved in packaging and presenting 'home branding' and profile opportunities, creating and developing a range of fragrances and other branded products, notably for Naomi Campbell.
Premier Model Management is a brand for the youth market. In recent years Premier has staged co-branded model searches with; Lycos, Claire's Accessories, Mars Confectionary, Magnum Ice-Cream, Kookai, Pantene, Bliss, Vivid, Capital V.I.P, GMTV, MTV, The Daily Mirror, Bar Med, Channel 4's Model Behaviour, Fremantle's Star Search worldwide, Selfridges and O2.
The Premier Brand name was launched onto UK and international TV screens with David Bailey's 'Model close up,' Channel 4's highest rated programme in 1998 which was sold to 48 countries.
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